“Design is intelligence made visible.”
Alina Wheeler's quote best describes the concept of personalisation in the packaging industry. It doesn’t matter which business you run; personalisation plays a vital role in the growth of your business. In the context of personalised product packaging, the word “design” does not only mean art but it is more than that.
It involves the whole process from creating unique ideas, to designing, printing, finishing, and styling. A well-designed personalised packaging helps your brand for storytelling, conveys to your customers that they matter, and builds a brand image.
In this blog, you will get to know about seven ways that you can personalise product packaging. Read More!
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Create Your Unique Design Ideas
When it comes to personalisation, there must be an element of uniqueness. And uniqueness comes with custom product packaging design. As a business owner, you should personalise your product packaging boxes in a way that can make a noticeable difference in the competitive market.
For this, think creatively to create a unique design for your printed custom boxes. You can contact a reputable packaging supplier who can help you turn your unique design ideas into reality. With custom designs, you can personalise your product packaging in the best possible way.
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Use Customised Stickers
If you are a small business owner and looking for some affordable ways to personalise your product packaging boxes? Customised stickers are the ultimate solution for you. They are budget-friendly, attractive, and easy to use.
You can get them customised with your brand elements such as brand name, logo, tagline, and product information. With the help of customisation options, you can get them customised in different sizes, shapes, and materials. Consider using waterproof stickers that can offer durability.
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Print Customised Notes on the Boxes
Custom packaging comes with immense benefits. One of the benefits is that you can provide your customers with a delightful unboxing experience. For this, you can add personalised notes in the product packaging. These notes must contain the name of your customer with any complement. You can also send your customers handwritten notes.
It is the best way to make your customers feel valued by your business. Thank You, tips, motivational messages, birthday wishes, and greetings are a few ideas you can use for personalised notes. This way, your business can make an impact on every customer who purchases your products.
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Choose Eco-Friendly Materials for
A product packaging that is personalised but has low quality can leave a negative impression on your customers. Therefore, you should never compromise on packaging material. To add a touch of personalisation, you can use eco-friendly materials such as kraft paper, sugarcane paper, and cardboard.
You must consider adding notes that mention how your eco-friendly packaging contributes to the environment. This way, you can retain eco-conscious customers. Your eco-friendly personalised packaging shows your concern for the environment. However, for a luxurious visual appeal, you must use rigid for personalised packaging.
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Consider High-end Packaging Finishes
You can add a touch of elegance by choosing custom finishes for personalised product packaging. The visual appeal of product packaging plays a vital role in attracting customers. Finishes such as gold and silver foiling, holographic, matte, gloss, and soft-touch lamination can make personalised product packaging aesthetically pleasing.
Brands have only seven seconds to make an impression before customers move on to the next option. So, choosing suitable and personalised finishes can enhance the tactile experience of the customers. It can also make the buyer journey easier for your customers and they can finally purchase your products.
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Personalise Packaging on Seasonal Celebrations
This is one of the diverse ways of personalising product packaging. As a business owner, you have many options in the form of celebrations and festivals to customise boxes for products. To maintain a good brand image, businesses keep following various social trends and customise the product packaging accordingly.
You can also keep updating the colour scheme and theme for your product packaging according to different occasions such as Christmas, Easter, Halloween etc. Keep your customers up-to-date about the brand's special anniversaries, launches, and celebrations by incorporating these details on personalised product packaging.
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Add Personalised Gifts to Your Loyalty Program
The ultimate purpose of personalised packaging should be retaining customers instead of only attracting them to your product packaging for their first experience. Along with excellent product experience, you can increase brand recall with personalised packaging.
You must invest in your loyalty programs to retain customers. Now imagine yourself as a customer, how would you feel if you received a surprise gift in a product packaging? You will surely feel joy and enjoy a pleasant unboxing experience.
Sending customised gifts for your repeat customers will increase brand loyalty and help your business grow.
Conclusion
The emergence of personalisation made personalised product packaging an ultimate need. Businesses are also using custom packaging as their marketing strategy to promote their business.
Considering the above-discussed ways, now you can personalise your product packaging in the best possible way. If you are not using custom packaging for your products, start using it now and see a noticeable difference in your business.
Feel free to reach out to us with your queries and questions!