Packaging can make or break your brand image. You must pay attention to every little detail of your product packaging to ensure it leaves a lasting impression. One of the important components of product packaging is custom packaging tape, which should not only be used to seal the package.
Custom tapes should also be used to maximise the brand's visibility. It must feature branding elements like logo, name, tagline, and design to improve brand recognition. Whether your product packages are being shipped or displayed, custom packaging tape benefits your brand in many ways.
Read this blog to explore the top 7 benefits of custom tapes!
What is Custom Packaging Tape?
Custom packaging tape is an essential part of product packaging as it is used for sealing the packaging. It features branding elements to ensure maximum brand visibility. Custom tape can be customised with different materials to seal various types of packages. The material used for making tapes supports printing and customisation to ensure it allows you to incorporate your branding elements.
Types of Custom Packaging Tape
Explore different types of custom packaging tapes to understand which tape suits your product packaging needs.
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PVC Tape
PVC tape, aka polyvinyl chloride tape, is made from flexible material and is coated with special adhesives to ensure it securely seals the package. It can be customised however you like. Get it printed with your desired colour and branding details to enhance branding. PVC tape is often used for electrical insulation and sealing packages.
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Masking Tape
If you want an easy-to-remove tape that leaves no residue behind, customise masking tape. It is a pressure-sensitive tape that is made with a thin paper and is coated with a low-tack adhesive. You can also get it printed however you like.
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Filament Tape
Filament tape is also known as strapping tape, which is used for heavy-duty applications. Strong polypropylene and polyester are used as the backing of filament tape.
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Double-Sided Tape
It has adhesives on both sides, backed with paper. It is not mostly used for packaging boxes or bags, but for mounting, holding, or splicing.
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Kraft Gummed Paper Tape
A sustainable custom packaging tape solution is kraft paper tape. It is coated with a water-soluble adhesive. Kraft gummed paper tape is used for sealing cardboard or kraft paper boxes and bags. It becomes sticky when moistened.
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Tamper-Evident Tapes
It is also called security tape because it indicates if someone has attempted to tamper with the package. You can customise it with your preferred design and branding details. It is often used to prevent counterfeits during shipping, display, and storage.
Benefits of Custom Packaging Tape for a Brand
Enjoy the following benefits of using custom packaging tape:
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Improves Brand Recall
The unique printed design and precision of custom packaging tape leave a lasting impression on your customers. Customers may remember your brand for a longer time when they get products packaged with such beautiful packaging tapes that are not only functional but also aesthetically pleasing.
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Convey a Sense of Reliability
When customers get a package sealed with printed tapes, they perceive your brand as of high value. They make a perception about your brand, thinking that if a brand is invested in every little detail of its package, it definitely delivers quality products. Custom packaging tapes convey a sense of reliability to your customers this way.
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Ensures Safety
The strong adhesives you choose for custom packaging tapes ensure your package gets delivered to your customers in pristine condition. Custom packaging tapes ensure products don’t come out of the box during shipping due to shipping shocks. This way, custom packaging tapes ensure your product's safety at its best.
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Exudes Professionalism
When you invest in custom packaging that your customers won’t find anywhere else, it leaves a memorable impression. You can show your brand’s commitment to sustainability and attention to detail using custom packaging tapes. Attention to detail customisation on packaging tapes helps build a stronger connection between your brand and customers to foster brand loyalty. The more creativity you incorporate into your packaging tapes, the more professional an image you portray.
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Increase Brand Awareness
Ensure you choose the right colours for the custom packaging tape when customising, as colours have a direct impact on the brain, and it may influence customers’ decisions. All you need is to choose the colour scheme and design theme that reflects the essence of your brand. Custom packaging tapes increase brand awareness and improve customer engagement.
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Makes Product Differentiation
When you have sealed your products with custom-printed tapes, customers can easily differentiate your brand and product from the competition. All you need is to get tape printed with a design theme that aligns with your brand persona. The unique designs on your custom packaging tapes ensure your product package looks different from the competition and makes a difference during shipping, storage, and handling.
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Prevents Counterfeits
When you get endless customisation options for creating custom packaging tapes, you may choose from materials that align with your product needs. You and your customers can easily identify if someone has tried to open the package, as custom security tapes tell you. No one can counterfeit your products when you use security tape printed with your logo, name, tagline, and code.
Final Thoughts!
Custom packaging tape is essential for packing different types of product packages while enhancing brand visibility. It comes in different shapes, sizes, designs, and materials. Brands choose tapes that align with their product packaging needs and increase brand awareness. It benefits brands in many ways, from improving brand recall due to its amazing designs to preventing counterfeits due to its tamper-evident nature.
Have any questions regarding custom packaging tape? Feel free to contact us at (02) 7228 8555 or
sales@oxopackaging.com.au. We would love to answer any questions!
It’s a type of tape printed with your brand logo, messaging, or handling instructions, used to seal parcels while marketing your business.
It enhances brand visibility, improves customer trust, prevents tampering, and creates a professional look.
Most common are polypropylene, PVC, kraft paper, and water-activated paper tape—each with unique benefits for sustainability or durability.
Yes. Companies like OXO Packaging Australia offer fast turnaround on custom tape orders throughout Australia.
Yes. Water-activated kraft tape and biodegradable adhesives are top options for sustainable packaging in Australia.
Yes. Printed tape is tamper-evident—broken or mismatched pieces signal tampering. This deters theft and safeguards the integrity of your product
Yes. You can print QR codes, “Fragile” alerts, or seasonal greetings on the tape—adding functional messaging and marketing in one