Presentations of the products matter a lot when it comes to boosting your cosmetic business. Choosing the right packaging option for your items helps a lot with the timeless presentation. Suitable product packaging not only keeps your cosmetics pristine but also displays them exclusively to your prospects persuading them to buy.
But, how to choose the best packaging that compliments the exclusivity of cosmetic products and resonates with the brand? Don’t worry! In this blog, we will discuss in detail the 7 premium cosmetic packaging ideas that you can pick from to grow your business. Read on!
Importance of Packaging in the Cosmetic Industry
Before we delve into the packaging ideas for your cosmetic products, let's discuss the importance of custom cosmetic packaging first. One of the most important benefits of using timeless packaging for your products is protection.
Cosmetic boxes for packaging are made of robust and reliable materials. Cardstock, kraft paper and rigid stock are some common materials for cosmetic packaging. All these materials are famous for their sturdiness avoiding the bumps and knocks during handling and shipping.
Also, custom packaging boxes help attract customers and boost your brand. You can print captivating graphics and your brand logo on these packaging boxes that attract your customers and make them remember your brand.
Now that we know why custom cosmetic packaging is important for your business, let’s dive into the 7 ideas for premium cosmetic packaging designs:
Smart Cosmetic Packaging
The digitalisation of multiple affairs unlocks opportunities to attract customers in many unique ways. One of the innovative ways is using smart packaging to advertise your products and brand. As the name suggests, this packaging smartly gets the attention of potential buyers and delivers your message to them.
To make your packaging smart, you can add QR codes that direct to your website or social media. You can also add barcodes to the products so that your customers can test the originality of the products. These features not only make your product packaging stand out from others but also create a sense of transparency in customers’ minds.
Customised Packaging to Boost Brand
If you want to boost your brand via cosmetic packaging, customisation is the key. By choosing the right custom option for your packaging boxes, you can make people notice your brand name on retail shelves.
The important factors that help your prospects notice your brand and product are imagery and colour scheme. Place your appropriately-sized logo suitably on your cosmetic boxes so that people notice and remember it.
Also, pay attention to selecting the colour scheme of your brand. It must resonate with your brand archetype. If you want to attract customers to your high-end cosmetic products, darker shades or subtle yet appealing colour-schemes will help you out.
Eco-Friendly Packaging Options
The ever-rising environmental pollution and climate change have made most people aware of and inclined to eco-friendly practices. Most people prefer to buy products packed in sustainable packaging.
If you want to attract these eco-conscious customers and make a statement, use eco-friendly cosmetic packaging for your business. These packaging options leave no carbon footprint saying a big hello to the greener future of our planet.
The most popular options in sustainable product packaging are kraft boxes and cardstock boxes. Both these packaging types are 100% biodegradable and recyclable. By opting for these options you will not only be contributing to reducing pollution but also be attracting your eco-aware buyers.
Minimalist Packaging Design
Simplicity is sometimes the ultimate sophistication. Delivering your messages in a way that the recipient can understand always works. You can choose this approach while designing subtle packaging for your cosmetic products.
Minimalist yet uniquely designed cosmetic boxes always get the eyes of your customers on the retail shelves. This design also helps you to make people notice your product and brand at a single glance.
If you want to choose a minimalist design approach, get advice from experts. These designers help you create a packaging design that speaks volumes about your brand and product without overcomplicating the packaging designs.
Nature-Inspired Packaging
Many cosmetic buyers are more inclined towards buying natural products. If you make cosmetic items from natural ingredients, you can advertise this approach by customising your product packaging accordingly.
To do so, you can print some nature-inspired graphics on your product packaging. It will attract your nature-loving customers that ultimately increase your sales. You can also go for kraft paper packaging for your cosmetic products. This type of packaging exudes a rustic charm inspired by forests and woods.
Vintage Packaging Design
Retro-designs of packaging are famous for their nostalgic appearance. Hitting the old memories of your customers can build their connection with your brand. If you really want to inspire your buyers with vintage designs, create your packaging accordingly.
You can print imagery of some old stuff, opt for a conventional colour-combination, or go for old artwork. All these elements will give your cosmetic packaging a vintage feel and persuade your customers to buy your items.
Tailored Packaging Finishes
Packaging is incomplete without timeless finishes. You can choose from a wide range of finishing options when it comes to cosmetic packaging. Each type of finishing has its distinctive benefits. For instance, you can choose matte or gloss lamination to give your cosmetic boxes a subtle look.
If you want to attract customers to your luxurious cosmetic items, you can pick from spot UV, gold foiling or silver foiling. These finishing choices mostly resonate with the luxurious feel of the products.
Where to Buy Timeless Packaging for Cosmetic Products?
Buying cosmetic packaging boxes from a reputable company brings you a lot of benefits. Let’s take the example of OXO Packaging, a reputable custom packaging company in Australia. We offer many facilities ranging from free design support and low MOQ to free shipping and fast turnaround.
Apart from these, you can also get endless customisations to make your cosmetic packaging suitable for your product and brand needs. Get in touch with us today for a custom quote.
Conclusion
Overall, designing your cosmetic packaging persuasively is highly important to grow your business. You can choose from any of the above-mentioned 7 cosmetic packaging design ideas to increase the sales of your premium cosmetic products. If you still have any questions or want to get a quote, reach out to us!