The significance of packaging can’t be overstated when it comes to storing, shipping, or presenting products on retail shelves. If you are a startup looking for efficient packaging solutions, choosing between custom vs standard packaging will be difficult.
Both types of packaging are widely used by various types of businesses. Whether retail or e-commerce, all businesses need robust and elegant packaging boxes that can accommodate their products. But which type of packaging is more suitable for your business model?
In this blog, we will walk you through a guide on custom vs standard packaging. Knowing the differences between the two will help you decide which type of packaging will be more beneficial for you. Read on!
Importance of Packaging for Businesses
Packing and storing products in secure packaging is the need of the hour for every business. The importance of reliable packaging can’t be overlooked when it comes to delivering quality products to buyers. Appropriate packaging retains the pristine condition of items packed inside it.
Also, packaging is essential when it comes to the safe shipping of products over a long distance. A robust packaging resists the bumps and knocks of transit, retaining the shape and integrity of items. Some fragile products require special care during transit. Packaging of such items can be labelled with “handle with care” to guide handling staff about loading and unloading such items carefully.
Packaging can also help optimise space in warehouses, which provides ease in managing logistics. Appropriately designed packaging boxes are easy to stack on top of one another. That’s how these boxes occupy less space in warehouses, optimising logistics with a breeze.
What is Standard or Stock Packaging?
Standard or stock packaging is a type of packaging that is manufactured in bulk quantities without any customisation. This type of packaging is designed such that it can accommodate various types of products.
Packaging manufacturers create stock boxes in standard sizes and shapes so that their buyers can easily use them. Most of these boxes come in natural brown colour with different size variants like small, medium, large, and extra-large.
Corrugated boxes for shipping are included in the highly demanded stock packaging all around the globe. The reason is that these robust boxes protect products during transit due to their multi-layer packaging material. Also, these boxes can accommodate various types of products with ease.
What is Custom Packaging?
When it comes to packing products for retail purposes, custom packaging is commonly used. This type of packaging is tailored in sizes, shapes, colours, and prints according to the preferences of the buyer. Most businesses prefer this type of packaging as it seamlessly boosts their brand.
Retail businesses mostly use custom cardboard boxes tailored to their product and brand needs. The reason is that these boxes are elegant and captivating as well. The shapes and sizes of these boxes are determined according to the dimensions of the products you want to pack in them.
Prints and colours of these boxes are personalised according to your brand requirements. There are endless printing options available to customise prints of custom packaging. Some common choices are screen, digital, offset printing, etc.
Key Differences Between Stock and Custom Packaging
If you want to choose the right packaging for your products, knowing the difference between standard and custom packaging is important. Here are some key differences that differentiate both stock and custom packaging:
Which One to Choose?
If you are planning to start a retail or e-commerce business, opting for the right packaging option is essential. Now that you know the features of custom and standard packaging, let’s explore which one you should choose.
If you are looking for a cost-effective packaging solution for your products, standard packaging can save your budget. The reason is that such packaging boxes are manufactured in bulk, which reduces their manufacturing cost. Also, if you are looking for boxes on an urgent basis to fulfil your orders, stock packaging is mostly available in your required quantity.
On the other hand, if you are looking for a packaging that showcases your brand persuasively on retail shelves, choose custom packaging. Custom packaging boxes also help glorify products on retail shelves, making the minds of your customers to buy your items. Also, these boxes perfectly accommodate products inside, impressing buyers with snug fitting.
Where to Get Quality Custom Packaging?
If you prefer custom packaging that boosts your brand and enhances the visual appeal of your products, get in touch with a reliable online vendor. You can partner with OXO Packaging in this regard. By partnering with us, you can unlock unlimited customisations for your packaging boxes.
Whether you want to create boxes in unique styles or packaging bags in exclusive prints, you can benefit from our services. Best of all, we offer free design support, helping you create timeless boxes that resonate with your brand and fascinate your buyers as well.
Wrap Up!
When starting a product-based business, choosing suitable packaging is paramount. Two of the most commonly used packaging types are standard and custom packaging. Both types of packaging are famous for their distinctive features.
We hope the above guide on standard vs custom packaging will help you make an informed decision about your product packaging. If you still have any questions or want to create custom packaging for your business, get in touch with us right away!