How Startups Can Leverage Packaging to Build a Brand

Branding helps startups get a competitive edge when it comes to outperforming your products in the market. Packaging can be an excellent medium that showcases your brand and fascinates your customers at their first sight.

But, the question is how to design a product packaging that resonates with your brand and connects with your prospects. In this blog, we will discuss in detail how you can build a brand with your persuasive product packaging. Read on!

Importance of Packaging in Developing a Brand Identity

The significance of packaging can’t be overstated when it comes to developing a brand identity. Plain packaging looks more like a storage box than a retail packaging. If you want to showcase your business’s identity, packaging provides a medium for showcasing your brand identity.

The quality and finishing of packaging also develop a certain perception of your brand in the minds of customers. Packaging styles also play an important role in impressing your customers.

Brand Components That Determine Your Packaging Design

Now that we know the significance of packaging design for branding, let’s explore some essential components that determine your branded packaging design:

• Imagery Connecting with Brand Archetype

Brand archetype determines which audience you will be targeting with the design. Choosing the archetype that complements your product and connects with your target audience. Doing so will help you choose suitable brand voice, graphics, and more of your packaging designs. Sticking to your brand archetype with packaging design can help you outsmart competitors, as it did in the case of Yucatan:

Case Study:

Yucatan (a Guacamole selling brand) witnessed a hike in sales of 30% to 40% after they redesigned their packaging. The prime purpose was to target the younger demographic while sticking to their brand archetype and not alienating long-time consumers.

• Typography

Typography matters a lot when it comes to communicating more efficiently with the packaging design. Your brand name, essential information, and taglines must be printed with a suitable font style, size, and orientation. When it comes to font style, choose one that resonates with your brand story. For instance, Sans-Serif fonts exude a minimalistic and clean feel, while Ammar Modern Serif exudes creativity and gives a high-end feel.

• Colour Scheme

Choosing a suitable colour scheme for your product packaging can help you impact your prospects at a psychological level. You can go for a theme that excites your buyers at an emotional level. For example, a vibrant colour scheme can connect with kids while subtle colours add a touch of elegance to your product packaging.

How to Design Branded Packaging That Speaks Volumes?

To develop a brand identity that outperforms your competitors, you need to work on persuasive packaging design. Here are some tips that will help you create packaging that speaks volumes about your brand:

• Premium Packaging Material

Choose a robust and elegant packaging material that leaves a good impression on your buyers. Rough surfaces and thin material make a bad perception in the minds of your buyers that harms your brand value. 

You can go for kraft paper packaging if you want to attract customers with your sustainable approach and rustic charm. The option of rigid boxes can be availed if you want to exude a luxurious charm to your customers.

Best of all, cardstock boxes are ideal for packing nearly all types of products. Such an elegant, robust, and inexpensive packaging material helps you create boxes that boost your brand and protect your items as well. 

• Art of Storytelling with Printing

It’s not only about printing your logo on packaging boxes; you also need to focus on creating a story with your packaging design. By leveraging quality printing options, you can print persuasive graphics that connect with your brand’s story.

When choosing graphics for your packaging design, don’t undermine your brand archetype. Doing so will help you bring consistency to your packaging design. Mastering the art of storytelling while designing product packaging can reposition your brand. The exclusive packaging design of Mears is the best example of this:

Case Study:

Mears is a medical equipment brand that offers back pain relief products. Mears benefited from a storytelling approach to design their product packaging. They showcased imagery that primarily addressed car drivers who could experience back pain. By doing so, they improved their brand recognition, connected with a wide range of customers, and witnessed a hike in sales.

• Exclusive Packaging Styles for Shelf Display

Packaging styles can also connect with the buyers if designed thoughtfully. If you want your brand to secure a competitive edge on retail shelves, choose unique box styles for your products. Think out of the square boxes, and consider other shapes like hexagonal, cylindrical, and more shapes.

You can also go for unique styles that enhance the unboxing experience of buyers. For instance, shoulder-neck and drawer boxes offer a remarkable unboxing experience to buyers, fascinating your buyers. Other style options are also available to pick from.

Where to Personalise Product Packaging for Your Brand?

Outsourcing your packaging design to professionals is wiser than doing it yourself. Choose a reliable packaging or printing company which offers designing services as well. For instance, you can reach out to OXO Packaging to tailor your product packaging around your brand.

We offer free design support with expert designers creating persuasive packaging to attract your customers. Apart from showcasing your brand elements on the packaging, we also pay attention to connecting with your prospects that bring you more sales.

Wrap Up!

Branding is essential if you want to outperform your competitors and keep increasing your sales in the long run. We hope the above guide on designing your product packaging for branding your startup can help you in this. If you have any questions or want to buy branded boxes, get in touch with us.