One of the biggest challenges of small product-based businesses is to market their products with a limited marketing budget. Custom packaging should not be confused with boxes printed with the brand logo, name, and tagline. It is more than this and serves as a marketing tool for your business. The right packaging is customised with material, finish, colour scheme, design theme, and typography that resonate with your brand values and product needs. Read this blog to learn how custom packaging adds value to small businesses.
Fosters Brand Loyalty with Satisfied Customers
Product protection is one of the primary concerns whether you run an online or in-store business. What could be more beneficial than packaging that protects your products while leaving customers in awe? Custom packaging can be made using materials that align with the dimensions and nature of your products.
Customer satisfaction rate increases when customers receive your products in pristine condition. The aesthetic appeal of product packaging also leaves a lasting impression on customers. This is how higher customer satisfaction leads to brand loyalty.
Builds an Emotional Connection With Customers
The best thing about custom packaging is that you can craft it according to your customers’ preferences and brand personality. Attention to detail customisation such as design, colours, styles, shapes, and fonts helps build an emotional connection between customers and the brand. Customers feel valued when you get their products packed in perfectly customised boxes that connect with them emotionally.
A study by Motista shows that 71% of customers recommend a brand if they feel emotionally connected. As a result, your brand becomes the talk of the town due to persuasive packaging. The aesthetically appealing packaging design also influences customers’ purchasing decisions.
Conveys a Sense of Reliability to Customers
Small businesses should invest in high-quality materials, finishes, and printing for custom packaging to impress customers. Good packaging makes your customers feel that they can rely on your brand in every aspect like material, design, style, and shape. The durable material of packaging ensures that your customers receive their products in original form without getting damaged during shipping, handling, and storage.
Aesthetically pleasing designs and vibrant colours influence shoppers’ purchasing decisions. A study says that 92.6% of people worldwide consider colours when making purchasing decisions. This is why international brands pay special attention to colour psychology to customise product packaging.
Improves Recommendation Marketing
Businesses generally spend 7-10% of their overall revenue on marketing. Small business owners mostly have a limited budget to market their products and promote their brands. Custom packaging works best here to promote your products and brand without marketing charges. All you need is to design packaging with persuasive designs, shapes, and styles.
The closing mechanism and styles of your product packaging should be user-friendly. Customers feel happy they get products in aesthetically pleasing boxes, improving their unboxing experience. These days people share their unboxing experience on social media as this trend is becoming popular. Customers’ memorable unboxing experience can lead to improved word-of-mouth marketing and your brand gets more free recommendations.
Creates an Ethical Brand Image
The right packaging always aligns with your customers’ preferences and brand personality. Considering customers’ contemporary preferences, brands are now shifting to eco-friendly packaging. You can choose from the materials that help show your brand’s commitment to sustainability.
For example, you can use custom kraft boxes for your organic products to build an eco-conscious brand image. Likewise, cardboard boxes can also be used as an eco-friendly packaging solution for your products. Custom packaging can also be used for your small business to run your green mission campaigns to impress eco-conscious customers and build an ethical brand image.
Makes Your Products More Desirable
You know the quality and worth of your products. However, custom packaging helps convey how your products add value to your customers’ lives. Customers consider your products when there is a little buzz about your product in the market. At this stage, customers consider your products due to your products' high perceived value.
Then the premium packaging design helps your customers finally purchase your products. This is why you should let your customers perceive your products as of higher value. Creating remarkable custom packaging is one of the ways to make a brand perception for your customers. The high-quality material, coating, and printing of product packaging help make your products more desirable
Makes On-Point Product Presentation
Presenting products in aesthetically pleasing and user-friendly packaging helps attract and retain customers. Understanding customers’ psychology will help you craft custom packaging that makes customers mind buying your products without you being too salesy. The human mind is attracted to objects that are presented aesthetically.
The more visually appealing the way you present your products, the more customers get attracted to your products. You can put yourself in your customers’ shoes to understand how they make purchase decisions while shopping. Customers always compare two similar products from different brands and pick the one that has premium packaging and aesthetic appeal.
Tells Your Brand Story Compellingly
Small businesses should focus on improving their brand awareness to attract new customers. Persuasive packaging helps them expand their customer base. The concept of custom packaging is not limited to only printing brand logos, names, and taglines on the boxes and bags. It has a broader concept in the context of marketing and branding.
The right packaging acts as a compelling introduction to your brand. You need to get your brand values printed on the packaging compellingly. Every brand should get its promise to customers or a mission in a way that leaves a mark on customers. For example, get your brand’s mission clearly and concisely printed on the packaging if your brand’s mission is to reduce packaging waste.
Conclusion
The significance of custom packaging can not be understated because it works more than just protecting products. Brands pay special attention to the packaging design considering their customers’ psychology and behaviour.
Custom packaging boxes and bags serve as a marketing tool for your small business. Visually appealing designs and user-friendly styles improve your customers’ experience and products’ perceived value. So, get your product packaging to customise and uplift your brand!