Trendy Gift Packaging Design & Customisation Guide for Brands

From impressing customers to encouraging recurrent sales, the significance of packaging design can’t be overstated. According to a study, 40% of customers are likely to share your packaging pictures on social media if they find it unique. So, the key to your referral marketing and brand loyalty is hidden in your packaging design.

Whether you are making gifts for corporate, promotional, or a monthly subscription, how you create customised packaging makes items feel more premium and thoughtful. In this blog, we’ll help you find the best materials, design, and trending gift packaging design & customisation ideas that the brand wants.

The Benefits of Custom Gift Packaging

A thoughtfully created gift gets more engagement than any other lavish packaging. Many benefits come with custom gift boxes for a range of brands, such as

Elevated Brand Recognition

What’s better than receiving your products packed in branded boxes that feel like a dream? Custom gift boxes act as a powerful and moving advertisement that reinforces your brand story. By leveraging custom styles, designs, and creative ideas, you can make branding easy yet affordable, which fosters customer loyalty and brand recognition.

Superior Protection & Functionality

The first impression matters, yet what matters most is the protection of your products from logistics to customers' doorsteps. These gift boxes ensure a perfect fit for products, due to their size minimisation option, reducing shipping costs and allowing for special features like secure inserts or windows.

Enhanced Customer Loyalty & Experience

The amount of time and effort you put into personalisation didn’t go to waste, as an artistic unboxing experience drives brand loyalty and encourages repeat purchases, which 40% of consumers agreed

Market Differentiation

You can distinguish your brand from your competitors with custom-branded gift boxes. It allows brands to showcase their competitive edge and deliver a unique experience to customers that really stands out in their niche. 

Sustainability

You may know that sustainable packaging is the hype of the modern world, for which gift packaging allows brands to select eco-friendly, sustainable materials that appeal to environmentally conscious consumers. 

How to Personalise Gift Packaging Designs & Customisation? 

If you are also thinking about personalised gift packaging design and customisation, then the following are the things you need to ensure before manufacturing gift boxes for your brand:

Choosing the Right Materials for Gift Boxes

The conuting for materials is unlimited, but the one that stands out in the modern era meets regulatory, functionality and consumer perception. However, some of the standard and most commonly used materials that are used in every type of packaging are written here:

Cardboard Boxes

In the realm of affordable yet effective materials, cardboard is the most affordable yet excellent packaging material available. From customising retail gift boxes to artisanal pillow gift boxes, cardboard is your exceptional choice for making gift boxes.

Corrugated Boxes

Corrugated is the most popular type of packaging, which you can see in your surroundings. However, if you are making gift boxes for promotional or subscription purposes, then corrugated stock will be the best option in terms of classy designs, secured delivery, and elevated unboxing experience. 

Kraft Boxes

Kraft stock, on the other hand, is a more sustainable option that exhibits rustic brown textured packaging, which modern consumers are demanding. Especially for gift packaging, kraft paper always remains at the top of the list to serve the purpose. People know it as an eco-friendly, sustainable, economical, organic, and sustainable type of packaging. 

Paperboard Boxes

Standard paper is often not robust enough to bear the product weight of more than 2 grams. As a matter of course, the paperboard packaging material is thicker than ordinary paper. It’s highly customizable. This quality makes it the first choice of all pharmaceutical, cosmetics, and cereals manufacturers.

Types of Gift Boxes Styles

There are unlimited styles in gift packaging designs; choosing the right one should be your top priority. Before you get lost in a variety of styles, look at the following styles that work like a pro:

• Magnetic Boxes
• Telescopic Boxes
• Drawer Styles
• Shoulder Box
• Clamshell Box
• Book-Style Box
• Kraft Paper Wrapping
• Fabric Wrapped Boxes
• Gold Foil Boxes
• Die-Cut Window Boxes

Trendy Gift Packaging Designs That Work for Every Occasion

Here are some of the pop choices that brands are leveraging in their gift packaging designs, which work on every occasion without extra cost and effort. Read on!

Festive Theme Gift Packaging Designs

Festive time is for brands' success and engagement and these festive theme gift packaging are specially made with custom designs that align with seasonal themes, such as Christmas boxes, Halloween boxes or Valentine boxes. You can incorporate all your unique styles, design and ideas, like adding multiple colours on boxes or making a gift boxes halloween worthy. 

Eco-friendly & Sustainable Packaging 

Eco-friendly and sustainable packaging works on every product packaging, which is why materials like kraft or paper can be used in gift packaging. This way, you can also reinforce eco-branding and attract eco-conscious consumers. The natural and earthy look of these boxes can be decorated with twine strings or festive colour strips.

Corporate Gift Designs 

Make your gadgets, electronics and other items align with corporate gift design, and this will elevate clients' interaction with your brand. Corporate gift design should focus on high-quality, functional, and branded items that reflect company values, such as eco-friendly products or tech gadgets. 

Reusable Gift Packaging Design

One more rising trend in gift packaging is that brands are utilising reusable materials for gift packaging made from recyclable, compostable or reusable materials. It implies that a gift packaging box serves beyond its mere need and can be reused for another reason.

For example, decorative tins, fabric bags, or wooden boxes can become home decoration items after the occasion is over. These multifunctional packaging boxes serve as keepsakes and increase the probability of the provider being remembered.

Opt for Transparent Packaging

Let your customers see what’s inside your gift boxes! Transparent packaging allows you to give a sneak peek while still keeping the enthusiasm up. This style works on every occasion and every gift packaging, whether you want to pack baked cake, cosmetics or candy, opt for transparent packaging.

Use Furoshiki Inspired Fabric Wrap

Furoshiki is a traditional Japanese technique that involves wrapping gifts in fabric instead of paper. It is the most thoughtful and reusable style when it comes to gift packaging. You can place your product at the centre and wrap it up by folding the four ends in a bow. However, as good as it looks, the flaw is that it may not be as durable for shipping sensitive or fragile items.

Add Minimalistic Designs

Minimalistic design is what you see in every product packaging, as it aligns with sustainable packaging and allows you to invest less in designing and printing. You can choose unbleached kraft paper and add simple yet clean typography with a little design for a cosy and nostalgic design, and you’re good to go.

Pack Gift Boxes Like You Mean It!

Whether you’re planning corporate gift packaging, a birthday present, or cosmetic gift boxes, it is important that your packaging is good enough to beat the competitive market while protecting the fragile items. From using kraft paper to mastering the art of minimal design, there is no limit to creativity and art in gift packaging designs. 

Got some ideas about gift packaging designs? Let us know, and bring your imagination to gift packaging!