Vinyl Banners vs Other Banner Types

Are Vinyl Banners Better Than Every Other Type of Banner? 

Marketing your business and its products requires a lot of hard work and making the right decisions. One such decision is opting for banners. The ones we see while walking to our office, grabbing lunch with a friend, or going for a morning walk are often placed at angles where they are visible and can have an impact on us. Read this blog to learn about different types of banners other than the famous vinyl banners. 

Why Choose a Banner?

No matter where you stand in the market as a business, hanging banners to promote your product is never a bad idea. Using banners reinforces your brand in customers’ lives very casually. At times, brands don’t use banners to offer sales or anything; they just let the customers know that they exist, and surprisingly, it does leave a lasting impact on customers. To put it, choosing banners is a way to promote your business in the market. 

What is a Vinyl Banner? 

The most common type of banner that we see on our streets and on the busy corners where there’s always a crowd is vinyl banners. These banners are very common among businesses because of their appearance and versatility. A vinyl banner is usually made of polyvinyl chloride (PVC) and offers resistance to certain weather conditions, such as light and water. 

Pros and Cons of Vinyl Banners

Before deciding whether your business will opt for vinyl banners or not, it’s important to look at both the benefits and drawbacks of this material. From the cost to the material's durability, consider every aspect before choosing vinyl. Let’s have a look at the pros and cons of this material for your advertisement. 

Pros of Choosing Vinyl

Cost-Effective: It’s always a great idea to get your budget approved from the finance team before deciding on the material for your advertisement. Vinyl banners are cost-effective, and when you order them in bulk, you can even take advantage of the opportunity to get free shipping. 

WeatherProof: With a vinyl banner, you don’t have to worry about the sunlight or even the rainy days. All that you need is to get high-end vinyl banner printing quality, and you are all set. These banners can withstand water, sunlight, and even wind. 

Sharp Printing: Vinyl banners offer vibrant colours and designs. So, if your focus is on using bold and funky colours for your banners, choosing vinyl is a great idea. OXO Packaging offers free design support to its valued customers so you can test different designs before finalising your favourite. 

Cons of Vinyl Banners

Weight: These banners carry weight, which can be a problem for businesses that do not have mounds or stands already in their warehouse. This means you have to spend more money on getting high-end stands for the banners. 

Creasing: These banners need extra maintenance because once folded or even bent, they can have a permanent crease on them. And, creasing banners are not typically liked by the public as they can give a negative impression of your business. 

What Are Fabric Banners?

Fabric banners are usually made of polyester or satin to give a lightweight and soft feel. These banners are mostly used indoors. Fabric banners are portable, which means if you are going for a pop-up in the city, choosing these banners is a good idea. 

You can also wash them and reuse them; however, read the instructions before washing these banners. Choose the material of your choice and consider using vibrant colours for a better visual appearance. These banners are also an eco-friendly option as you can use them over and over again until they are done for good. 

What Are Mesh Banners?

Mesh banners are perfect for windy areas where vinyl can not work because they have perforations. Air can easily pass through these banners without tearing them. Moreover, these banners are lightweight, which makes them easy to carry from one place to another. 

These banners may not have the same aesthetic effect as others due to the perforations they have. This means that your business will have to work with bold and vibrant colours like shades of yellow, orange, purple, red, and bright pink for better results. Due to the weight of these banners, you must use hems on all sides so they can stay in one place and not swing with the wind. 

Aspects to Keep in Mind when Designing Your Banner

Designing your banners means that your business must come up with ideas that will be liked by the public. After all, you are ultimately spending money on these banners to attract customers and promote your business. Let’s have a look at different options to keep in mind when you are designing your banners:

Competitor Analysis

One of the most important tasks is to do a competitive analysis before designing your banners. This gives you a clear idea of what the businesses are doing in the market, and by studying the success and failure of their banners, you can identify the gaps. Once you know the public and expert opinions on these banners, you can keep those in mind when designing yours. 

Design and Colour Coordination

Colour psychology plays a very important role in inducing customers to purchase any product. This is why it is important to have a design team full of experts for guidance. Experts can help you identify which designs will be more effective with what colour pallets, and that way, you can spend your money the right way.

Never Compromise on Quality for Your Custom Banners!

Whether you're choosing a custom vinyl banner or any other type of banner, getting in touch with a high-end manufacturer is a must. OXO Packaging has been serving the packaging and printing industry for a long time and can offer your business high-quality banners. We offer perks like free design consultation, free delivery in Australia, and a free custom quote. All that we need from you is to get in touch with us, so we can work together on your printed banners.