Sustainability is the need of the hour more than a fashion statement in today’s world. Brands all across the world are actively adopting sustainable solutions to reduce their carbon footprint and attract more eco-conscious customers. Read this blog till the end to know the answers to what is sustainable packaging and why brands are actively using it.
Sustainable Packaging Materials
Brands are actively using eco-friendly packaging solutions to play their part in saving the environment. There are different sustainable materials available in the market that your brand can choose. Every material that falls under the category of sustainability offers product protection and can be customized to offer visual appeal when displayed on the shelves.
Packaging and sustainability go hand in hand as brands are actively finding ways to incorporate sustainable factors in the packaging and keep these boxes aesthetic. Here are a few sustainable packaging materials your brand can choose for the products:
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Paperboard
Paperboard is a biodegradable material that is made from wood pulp and fibres. Your brand can use this material to pack and ship lightweight and non-fragile items such as treats, candies, chocolates, and more.
Custom packaging will allow your brand to connect better with your customers and retain them. You can pick the thickness of the material, choose the designs, and decide on the colours for your paperboard boxes. Try using alluring finishes such as embossing to give certain visuals a raised texture on your boxes.
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Cardboard
Cardboard is a biodegradable, lightweight, and cost-effective material that most brands are using to safely ship their products. This material can keep the products protected against external factors such as dust and moisture.
To give your customers a memorable unboxing experience use aesthetic box styles such as sleeve and tray boxes. Choose designs such as minimalism to give your cardboard packaging a clean look and attract customers. Use the soft-touch finish to give customers a velvet-like feel under the touch.
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Kraft
Kraft is another greener packaging solution that keeps the products protected against external factors to some extent. It is a lightweight and cost-effective material that gives a natural rigged and brown look. Many brands are actively using kraft paper as a hex wrap in place of plastic bubble wrap to reduce the use of plastic.
You can use kraft boxes in different styles such as pyramid boxes and pillow boxes and offer beautiful packaging to the customers. Research the market to see what designs and colours are your competitors using and what the customers are demanding to stay ahead of the competition.
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Glass
When it comes to sustainable packaging ideas in the food industry, brands often go for glass packaging. The industry uses glass bottles and jars to store juices, milk, baby food, and more. Glass packaging can be heavier than regular plastic but it keeps the food safe from toxic chemicals during shipping.
There are different skincare and beauty brands using glass bottles for their serums and makeup products as customers look for non-toxic packaging. You can customize the glass jars in different styles such as apothecary jars, and hexagonal jars to stand out in the market.
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Bioplastics
A report published by the UN Environment Programme in 2023 identified ten groups of chemicals used in plastic that are extremely toxic to the environment. This is one of the main reasons why sustainable packaging for food is introduced more and more in different countries.
Bioplastics are a safe alternate option for plastic that keeps the food safe from bacteria and does not release a carbon footprint. Oftentimes there are products that cannot be packed in other sustainable materials, this is where bioplastics are used.
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Aluminium
Beauty brands are using aluminium tins and tubes to pack and ship items such as lip balms and lip oils instead of using toxic plastic. There are many benefits of sustainable packaging made of aluminium such as being a lightweight and flexible material.
Customize your aluminium tins and boxes however you want to attract more customers. You can use alluring finishes such as debossing on these tins to give certain visuals a deep impression. Get custom sizes for these boxes to give your products a snug fit.
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Bamboo
Bamboo packaging is a sustainable, lightweight, and cost-effective solution for many brands. This material is made from renewable resources such as cellulose fibres extracted from natural bamboo trees. Your brand can customize this material in different styles such as lid boxes to give a beautiful display.
Bamboo plates and trays are now used in place of plastic in different parts of the world to reduce the carbon footprint. Brands are using natural and food-safe dyes for these products to give an alluring look to their products and stand out in the market.
Why Use Sustainable Packaging?
There are many advantages of using sustainable packaging materials and one such is a unique brand identity. As a sustainable brand, you can make your place in the market and attract and retain more customers.
Customers are actively looking for brands that are using sustainable packaging materials and reducing their carbon footprint. This is one of the main reasons why brands are switching their packaging to stay relevant in these times.
Get High-Quality Custom Sustainable Packaging
For a very long time the question of how does sustainable packaging help the environment kept circling in the industries. But today, we have a variety of options that everyone is adopting to ensure a greener and better future. The future of sustainability in packaging will introduce a circular economy; packaging that can minimize waste and be reused or recycled.
Your brand can still stay ahead of the competition and attract more customers by switching to sustainable packaging materials. Get your high-quality custom sustainable packaging boxes from OXO Packaging with free design support. Contact us today for your packaging needs!