How Small Businesses Can Benefit from Kraft Packaging

Small businesses usually face various challenges. Finding attractive yet cost-effective packaging for products is one of their major challenges. If you are struggling with the same issue, look nowhere other than Kraft Packaging. 

It has gained popularity recently due to its exceptional properties. The best part is that Kraft packaging is a cost-effective option for small businesses. Their sustainable nature gives them a competitive edge, along with other business benefits. 

Read this blog to explore different aspects of kraft packaging. Also, learn why your business should consider using it.

Why Should Small Brands Choose Kraft Packaging?

Smart businesses prefer Kraft packaging boxes and bags due to their versatility and eco-friendly nature. Compared to plastic bags, this nature-friendly packaging doesn't harm the environment. Instead, Kraft boxes and bags are biodegradable and recyclable. 

Like other smart brands, you can also opt for Kraft packaging to reduce plastic waste. Doing so will help you show your brand’s commitment to sustainability. It will eventually attract modern era eco-aware customers and boost your brand recognition in the crowded market. 

Apart from their green nature, kraft packaging won’t disappoint you when it comes to enhancing the overall image of your brand. Whether you choose kraft bags or boxes, they offer a professional and aesthetic appeal for your product's packaging. 

They have natural and earthy tones that develop a sense of authenticity and eco-consciousness. This organic look deeply resonates with customers who value sustainable practices. Hence, your brand can portray a sportive and responsible image to attract the target audience effectively if you are a startup.

Above all, Kraft packaging is affordable and easily accessible in bulk quantities. This way, Kraft serves as an ideal choice for brands seeking quality packaging at affordable rates. So, leverage discount prices by purchasing in bulk at wholesale rates and ensure a steady supply of kraft boxes and bags to meet your packaging needs. 

Major Benefits of Using Kraft Packaging for Small Businesses

A unique combination of cost-effectiveness, durability, and strong eco-friendliness makes kraft packaging a preferable choice for small businesses. These factors help small brands like yours optimise expenses, ensure product safety, and build trust among an increasingly environmentally conscious consumer base. Consider here the key benefits of Kraft packaging: 

Support Green Credentials

Made from renewable wood resources, kraft paper is 100% biodegradable, compostable, and recyclable. It helps small businesses reduce their carbon footprint and appeal to 86% of young consumers who are willing to pay more for sustainable product packaging. 

Save Shipping Costs 

Kraft paper is lightweight yet strong compared to many plastic or premium packaging alternatives. It helps small businesses save on shipping costs without losing quality. Also, if you buy Kraft paper in bulk, it also helps you manage your business's expenses effectively.

Minimise Physical Damage

The name of the paper “kraft” originates from the German word that means “strength.” It indicates its durability, which comes with its long and strong fibres. Due to this composition, kraft paper has high tear resistance, which protects your products during storage and shipping while reducing physical damage as well as financial losses. 

Enhance Visual Appeal 

Unbleached Kraft has a natural and rustic brown appearance that reflects an authentic, minimalist, and handmade look that resonates well with organic or artisanal items. Plus, it is highly customizable for various printing techniques, stickers, or ribbons to create a unique and professional image of your brand. Hence, you can attract customers without using expensive full-colour prints on kraft paper. 

Allow Extensive Versatility 

Kraft paper packaging has extensive flexibility. It can be converted into many shapes like boxes, containers, pouches, wraps, making it suitable for various products from cosmetics and food to apparel and electronics. As a result, your brand can use a single material across different product lines while simplifying inventory management. 

Build Customer Trust 

When you invest in eco-friendly packaging, it helps your brand build a positive image and attract a loyal customer base that shares similar values. In crux, the simple and honest appearance of kraft packaging creates a sense of transparency and trustworthiness among customers. 

Explore Various Types of Kraft Packaging

When it comes to kraft paper packaging, your business has a variety of options to choose from. Have a look at most popular types of custom kraft packaging boxes and bags: 

5 Popular Types of Kraft Boxes

Firstly, understand the various types of kraft boxes. Doing so can help you choose the most suitable solution for your items. Let’s dive into these types:

• Mailer Boxes

They are strong and protect products during shipping. Kraft mailer boxes are made from eco-friendly and recyclable materials. These boxes are often more affordable than other packaging options.
 

• Gable Boxes
   

Gable boxes offer a natural aesthetic look. They are an excellent canvas for custom printing that allows your business to add logo, contact information, or special messaging to promote the brand professionally.

• Pillow Boxes

The distinctive curved shape of a pillow box makes your products stand out on crowded retail shelves. These boxes help attract customer attention immediately and create an immediate visual impact.

• Window Boxes

The window insert in kraft boxes allows you to display your product while creating a more appealing presentation on retail shelves.

• Boxes with Lids

They offer a robust structure that protects contents from external factors, damage, and rough handling during shipping.

5 Popular Types of Kraft Bags

Like Kraft packaging boxes, you can also design Kraft paper in bags. Consider here most popular types of kraft papers to opt for the right option for your product packaging: 

• Square Bottom

A square bottom is also known as a gusseted bag. This style stands open and is very stable, ideal for items like food and baked goods.

• Self-Opening Style (SOS) Bags 

SOS is a simple, cost-effective style with a self-opening pinch bottom. Kraft SOS bags are usually used for fast food and groceries.

• Twisted Handle Bags

 As their name indicates, the Kraft bags feature two twisted paper handles for easier carrying. These bags are a common choice for shopping and retail.

• Flat Handle Bags

Flat handle bags made from kraft are a cost-effective option, especially for businesses with high-volume needs. Their low weight can help reduce shipping costs.

• Merchandise Bags

These are branded bags that act as "walking billboards," getting your brand seen by many people in public spaces. One study suggests promotional bags can generate thousands of impressions over their lifetime.

Consider the Eco-Friendly Benefits of Kraft Packaging 

As discussed before, Kraft paper packaging has gained significant attention in the realm of sustainable packaging solutions. Explore some notable benefits of this packaging in detail: 

• Recycled and Recyclable:Using recycled kraft paper saves trees, water, and energy compared to making paper from raw materials. In addition, your business can recycle kraft paper after initial use while minimising environmental impact. 

• Minimal Carbon Footprint:Kraft paper is 100% biodegradable and compostable, breaking down naturally within a few weeks, much like leaves. It is also highly recyclable, which delays the carbon dioxide stored in the paper from returning to the atmosphere and further reduces the need for virgin pulp and associated energy use.

• Biodegradable and Compostable:Kraft paper breaks down naturally within a few weeks, decomposing like organic matter and adding nutrients to the soil when composted. As a result, it reduces landfill waste while supporting environmental sustainability. 

Customise Kraft Packaging to Differentiate Your Brand

Leverage the power of custom packaging to make your items stand out on crowded retail shelves while designing your kraft paper. Here are a few instructions to customise your kraft packaging to boost your brand recognition: 

• Use clean lines, simple icons, and sans-serif fonts to create a modern, high-end look that contrasts nicely with the raw texture of Kraft paper.
   
• While natural brown is standard, you can print a logo or product name in vibrant, solid colors (like orange, green, or blue) using eco-friendly, soy or water-based inks for a strong visual impact.
   
• Apply gold, silver, or rose gold metallic foil to your logo or text for a luxurious, premium feel that pops against the matte paper.

Choose a Reliable Supplier for Wholesale Kraft Packaging 

When it comes to choosing custom kraft packaging, it is important to find a credible supplier. Consider some tips to choose the right supplier that meets the requirements of your small brand. Ensure your chosen supplier provides durable kraft material, versatile printing capabilities, fast turnaround, and wholesale rates. OXO Packaging is one of those suppliers who tick all checkboxes whom you can contact here to elevate your kraft packaging.