How to Choose the Best Materials for Custom Gift Box Packaging?
2026-02-25 07:01:47
Choosing the best packaging materials for custom gift box packaging is of great importance for many undeniable reasons. Some of these might get the major focus of great brands, creating a blend of ideal protection, a great impression of brands, and an unforgettable unboxing experience for customers and recipients of gifts in the end.
Read this blog to learn the available gift packaging best material options and get an idea of how to choose the perfect materials for the ideal gift box packaging of your brand.
Custom Gift Box Packaging
Custom gift boxes are personalised packaging especially designed to produce a difference among competitors, opponents, and rivals in the highly competitive market. You can create your brand distinction, prospects' attention, and customer engagement with the top-notch quality packaging materials, personalised printing, and attention-grabbing embellishments.

This type of gift packaging can be a great option to create a stunning presentation of your gift items and your brand impact.
Supremacy of Custom Gift Box Packaging
Custom gift boxes are second to none, highly impactful, and impressive packaging solutions for brands that deal and trade outclassed, high-quality, and precious gift items. Brands normally opt for crafting personalised gift boxes and avoid choosing the ready-made gift boxes to create their brand distinction with the specific packaging.
Custom gift boxes provide brand distinction through the choice of materials, printing options, and personalised text, along with their brand elements on the gift boxes of their brand. Consider the following to get an in-depth idea and insight into the premium quality gift packaging materials:
- Durability and Protection
- Branding and Marketing
- Creating Brand Reputation
- Enhancing Product Unboxing
- Improving Presentation
What Materials Can Produce the Best Custom Gif Box Packaging?
Paper-based packaging materials of different kinds are generally used to craft gift boxes for high-value items. You can choose from the following important and high-quality packaging material that perfectly suits your brand's personalized packaging requirements. Consider the following for a clear understanding of the material options:
Primary Materials Choice: Cardboard
Cardboard is a great packaging material with many unique features, like being lightweight, eco-friendly, and versatile. You can choose the type of cardboard packaging materials for your brand gift box packaging, printed with your brand logo and other brand elements:
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Cardboard - C1S:
C1S or single-sided coated cardboard is a cost-effective, attractive, and lightweight packaging material option for gifts. You choose this type of cardboard material to produce your brand packaging printed on one side, leaving the other side blank, and no printing is made inside these boxes.
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Cardboard - C2S:
C2S or double-sided coated cardboard is used to choose both sides for branding and marketing your brand image with the printed text, logo, and image, along with the personalised theme, colour selection, and creating high functionality with the endless closures of these boxes.
Primary Materials Choice: Corrugated
Corrugated is another great cost-effective packaging material with different thicknesses, multiple layers, and durability to suit your personalised product packaging, handling, storage, and shipping requirements of your brand. You can choose the desired thickness and the required fluted layers of this packaging material. Consider the following types of corrugated fluted stock to choose from for your brand packaging:
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A Fluted Corrugated Stock
Among the corrugated packaging materials, this type of fluted corrugated normally bears a thickness of 5mm, which is ideal for the large items with high-protection during handling, storage, and transportation.
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B Fluted Corrugated Stock
These types of corrugated packaging material are suitable for retail packaging requirements and mailer options. B fluted corrugated packaging materials are produced in 3mm thickness.
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C Fluted Corrugated Stock
4mm is the normal thickness of c fluted corrugated packaging materials ideal for the delicate and sensitive products.
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E Fluted Corrugated Stock
E fluted corrugated material to produce durable shipment boxes with a thickness of 1.5mm.
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F Fluted Corrugated Stock
1mm is the thickness of this type of corrugated packaging material for the lightweight items of your brand.
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N Fluted Corrugated Stock
Starts from the thickness of 0.5mm, being the thinnest corrugated packaging material for lightweight products and small in size.
Primary Materials Choice: Rigid Stock
Rigid stock is the ideal packaging material for high-ticket gift items, precious and high-value products, and goods that require luxurious presentation with excellent protection. The following are some of the types of rigid stock packaging materials with different thicknesses, ideal to meet different packaging requirements of products, and to boost the desired outcomes of the brand and products:
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1mm Rigid Stock
Rigid stock always creates a sturdy construction for the ideal presentation of your high-value products. You can choose 1mm rigid stock for the sturdy but lightweight products to provide an excellent display of your branded products.
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2mm Rigid Stock
Neither the maximum nor the minimum strength this 2mm rigid packaging material provides to the gift boxes, yet this is ideal to create magnetic rigid boxes, two-piece rigid gift packaging, and a lot more choices to stand out in your market.
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3mm Rigid Stock
The greatest thickness among the different types of rigid stock packaging materials, this 3mm rigid stock provides to your high-value, great quality, and premium products. You can boost the presence and leave a lasting impression by delighting your customer on the receiving their products in pristine condition. And you can also enhance the unboxing experience for a memorable and lasting impact on your brand.
Primary Materials Choice: Kraft Paper
Among the primary packaging materials choices, kraft paper is also an important, valuable, and sustainable packaging material with sturdy construction, eco-friendly options, and lightweight features.
Kraft paper can also be classified into the following, depending on colours, processing, and display. Brown colour is the natural colour of kraft paper, and you might get it in two colours, white and black, after processing:
- Natural Kraft
- White Kraft
- Black Kraft
Primary Materials Choice: Chipboard
Chipboards are made from recycled cardboard and paperboard, making this choice one of the most cost-effective packaging materials for high-value products. Gift boxes made with these packaging materials provide a sleek presentation for the gift items of your brand.
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Primary Materials Choice: Bux Board
Another great example of cost-effective packaging materials, which is also made from recycled cardboard. Boxes made with this bux board material appear in rugged and rough outlook with high protection, but less premium presentation of your premium products.
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Primary Materials Choice: Other Packaging Materials
A variety of other packaging materials are also available to produce gift box packaging for your brand; however, we are listing these materials to understand that some of the packaging materials are still untouched:
- Wood
- plastic/acrylic
- Metal
Wrapping and Cushioning Materials for Gift Packaging
Primary packaging materials are the most important choice to create a highly protective, sturdy, and attractive outlook of the gift boxes. Though the packaging materials used to further enhance the protection, presentation, and enhance the unboxing experience, they come after the base materials of boxes.
Consider the following great examples of the inserts, wrapping, and cushioning materials to provide a sleek presentation, increased protection, and great convenience in handling and transportation of your gift items:
- Polyurethane (PU Foam)
- Polyvinyl Chloride (PVC) Inserts
- Polyethene (PE) Foam
- Velvet, Polyester, and Silk Cloths
- Polyethene Terephthalate (PET) Inserts
Finishing: Lamination, Coatings, and Foiling
After learning the materials, types of primary and other packaging, cushioning, and wrapping materials, it is wise to briefly state the finishing choice for gift box packaging of your brand. Have a look at the following finishing options:

- Lamination Choices: Matte / Gloss / Soft Touch
- Coatings: Aqueous / Spot UV / Perforation
- Foiling: Gold / Silver / Holographic
- Special Finishes: Embossing / Debossing
How to Choose the Perfect Packaging Material for Gift Packaging?
Consider the following to craft unbeatable gift box packaging for your premium gift brand. You can choose the packaging material, as already discussed in detail, choosing wrapping, inserts, and protection packaging materials before you finally move to choosing the ideal gift box packaging of your brand:
- Brand Nature
- Value of Gift Items
- Nature and Shape of Products
- Choosing the Target Audience and Price
Conclusion
Read this blog to learn how effectively you can choose packaging materials (like rigid boxes made to suit your gift items packaging requirements), present your products, and communicate your brand story to your prospects, customers, and the recipient in the end in the highly competitive market.
Material choices are endless and vary to a great extent depending on your personalised gift packaging needs and requirements. You can choose corrugated boxes for the ideal shipment of your gift items, kraft paper for sustainability and your brand commitment to environmental friendliness, and rigid boxes for premium brands. However, rigid boxes are generally considered the best for gift packaging.
Yes, rigid boxes are usually crafted with eco-friendly, paper-based, highly durable packaging materials, which ultimately convert them to recyclable, reusable, and eco-friendly. You can choose rigid stock with eco-friendly printing options, printing inks, and other relevant production facilities and materials to create a lasting impression.
OXO Packaging is an exciting, expert, and reliable custom packaging solution provider with expertise in gift packaging with endless customisation options. Choose us to create your brand impact, save your financial resources from wasting, and ask us for the ideal custom gift boxes for your brand with free, fast, and secure shipment of your gift boxes in Australia.