For kids, stickers are a fun thing they play with, but for businesses, they’re a marketing tool that they monetise the best way possible. If you think there are just one or two types of stickers, think again, as multiple types of stickers are available in the market. Here in this blog, we’ll explore most of its types and find out how it can upgrade your packaging game. So, let’s read on.
What are Stickers?
Stickers are the stickable pieces of paper with printed elements on them. They’re used to pack the product, showcase the branding and even promote a product or service. Some stickers are delicate to their environment, while others don’t lose their appearance and features even in moist settings. Each of these aspects varies the way they’re being made.
Importance of Stickers in Marketing
The sticker may seem a very minor aspect of branding, but it’s the core for some brands because of its versatile application. Some brands use stickers as an alternative to the primary packaging for the product, while others use them to secure the item’s exterior box flaps. Whatever the usage is, stickers always outshine in their application and the impression they deliver.
Unique & Popular Types of Marketing Stickers
Below are the common sticker types that are widely used for marketing and personal usage by users.
Vinyl Stickers
First of all, we have the most famous type of sticker, which is the vinyl sticker. These are made from PVC and vinyl material and are waterproof and durable because of the protective upper layer. They can be printed with any design or graphical elements and showcase your brand’s persona to the customers. Also, they’re used for non-business purposes because of their ease of availability and dependability.
Decal Stickers
Among all other types of stickers, decal stickers are one of the premium choices because of their sophisticated application. These stickers include three layers as the base, middle and upper sheet. The sticking of these follows the process of first removing the sheet to expose the sticky side. After that, the sticker is placed on the surface, and finally the last layer is peeled off.
However, this seamlessly transfers the printed sticker on the surface and leaves no mess behind. The process to achieve optimal perfection is easy, but it must be followed in the sequential order.
Transparent Stickers
Cosmetics and skin care brands heavily rely on transparent stickers as it enhances their aesthetic game. These stickers feature a fully transparent appearance except for the elements which are stamped on them. Once they’re placed on the product it application is completed as they now show the content or graphics with the contrasted background.
Roll Stickers
For bakeries, retail shops and fast-sales setups, brands benefit from roll stickers to showcase their branding uniquely. But these stickers serve beyond the basics as they’re used to seal the Kraft bags or even boxes to ensure they don’t get unintentionally opened.
Die-Cut Shape Stickers
The standard shape stickers are quite common, but some unique shapes can also be developed as it features a unique design. For instance, these shapes can be fruits, vegetables, bottles, objects, creative designs and much more.
Rainbow Stickers
Also known as holographic finish stickers, they mimic the rainbow-colored patterns and are preferred for an attractive application. As soon as the viewer sees these stickers, they pause for a moment to read and get the idea of what’s being printed on them.
QR Code Stickers
Last but not least, the QR printed stickers are almost everywhere, including the marts, restaurants, shopping spaces and beyond. Customers can easily scan the code in a matter of moments without asking the representative about payment methods or review submission forms.
What Makes Stickers Attractive?
Since stickers are all about presentation, they’re incomplete without the printed graphics and branding elements on them. That’s why they are ensured to get stamped with high-tech printing and finishes and finishing techniques, as some of the optimal options trusted packaging brands, such as OXO Packaging, rely on:
- Digital printing for short-to-medium runs that don’t demand any plate setup expenses at all.
- Offset printing, which is the optimal option for large volumes, as it offers the finest colour accuracy for projects with tight budgets.
- Flexographic printing, as it capably produces high volumes and is a dependable option for prints of commercial roll labels and more.
- Screen printing, as it ensures the elements are stamped with a thick layer of ink that makes the sticker resistant to outdoor application settings.
The Bottom Line
All in all, we hope now you’re aware of what types of stickers are available in the market and what purposes they can be used for. We offer you a wide range of custom stickers and labels to fulfil your marketing presentation demands along with personal craft usage purposes. Whatever size or style you demand, we’ve got you covered at competitive rates. Ping us anytime by calling (02) 7228 8555 or writing your query to sales@oxopackaging.com.au for a detailed response.
Since the outdoor application of the sticker may have to resist light, moisture and uncertain temperatures. The ones made with laminated PVC vinyl or cast vinyl offer top-notch reliability as they last longer compared to standard paper-based stickers.
The application of the stickers determines their dimensions. For instance, the outdoor stickers are mostly wide in size and may have more coverage area. While the standard stickers are small and compact in shape, as there’s no need to develop them in big sizes.
Yes. The shapes of the stickers can be customised in any manner to fulfil the application demands. Some of the common shapes may include the circle, round, rectangle and ovals.
Both of the options are optimal for printing on stickers, as text communicates while graphics present your branding aspects. You can also go for single options to fulfil your packaging demands.
Most of the printing phase of the stickers is very similar to standard printing. But the process may include some additional steps to ensure that the graphics quality and stickability are developed at their best.