Learn Everything For Printing Custom Designs on Rigid Boxes

Want to present the premium aesthetics for your luxurious items? Or offer your branded luxury items superior protection, suave rigid boxes serve best. Opulent, rigid boxes make luxury-conscious buyers fall in love at first sight. With enhanced aesthetic designs and well-elaborated customisations, rigid boxes attract luxury lovers.

Research studies show the rigid box market is more likely to grow at a CAGR of 3.42%. To attract this market, make your rigid boxes more irresistible with proper custom designs.

Explore here a guide to printing custom designs on rigid boxes!

Conceptualise Unique Design

When you start to customise rigid boxes extravagantly, first envision the design for your brand. Wondering how to start a rigorous creative process? Well, develop a deep understanding of your brand and its target audience and then try to brainstorm all ideas accordingly. 

Following this path will help you come up with a unique idea that will complement your brand in the best way. Leverage creative liberty to the fullest and be experimental with your ideas. Afterwards, bring that creative idea to life. 

What you can do next is to reiterate your brand vision into reality by typing key ideas into your Word document or jotting them down on a piece of paper. Then, get ready to see the majestic magic you have just created to infuse your design elements with new life:

Design Your Brand Logo and Name

Your logo is the face of your business. Printing it on every rigid box creates a consistent visual identity that helps customers instantly recognise your products. This regular exposure improves brand recall and differentiates your items from competitors using plain, generic packaging.

If you want to stand out in a competitive market, you must come up with a distinctive brand logo and name. Your unique branded logo serves as a visual cornerstone of your brand identity. But it must reflect your true brand essence to customers. Don’t hesitate to leverage the power of endless customisation to choose a unique yet original logo for your brand.

Choose An Appropriate Colour Theme

Colour plays an essential role in your brand identity and recognition. Put simply, your colour selection acts as a “silent ambassador” for your brand and influences the purchasing decisions of buyers. So, carefully survey the market to know which colour shades are associated with customers more. 

The best practice is to choose colour palettes not overused by competitors to make your box unique. Once you choose unique colour pellets, test them on shelves, screens, and under different lighting to ensure they look good everywhere.

Leverage CMYK, Pantone, and RGB colour schemes to choose the exact colour shades you want printed on rigid boxes. However, be aware that printed colours (CMYK) may vary slightly from screen colours (RGB). So, request a physical proof. Also, follow 60-30-10 Rule, which implies using a dominant colour (60%), a secondary colour (30%), and an accent (10%) for a balanced design.

Go for Apt Font Style

Opt for the apt font style that reflects your brand values to your customers. The font style you use in your brand logo is the main element of your brand persona. As it controls the way your target customers are going to perceive your brand. 

Fonts are not just letters; they convey your brand personality and tone. For example, the global iconic brand, Apple, uses the San Francisco font to reflect its ethos of simplicity, modernity, and sophistication. Likewise, you can choose fonts based on your brand’s essence. 

If your brand sells premium products like jewellery or fine goods, choose Serif fonts to evoke tradition, sophistication, and a high-end feel. But if you want to convey a clean, contemporary, and innovative look, then opt for Sans-serif fonts.

Pick Creative Artwork

Rigid boxes already offer a premium, sturdy feel, but creative artwork enhances this perception of luxury and exclusivity. It is recommended to choose artwork that serves as a direct extension of your brand’s persona. Whether you are aiming for modern minimalism or elaborate luxury, the design elements (colours, fonts, graphics) must be consistent with your brand values.

Research what colours, styles, and imagery appeal to your target audience. This ensures the packaging attracts the right demographic and creates an emotional connection. Plus, the nature of the artwork should relate to the product inside. For instance, a tech brand might use sleek lines and subtle branding. However, a sustainable brand might use natural colour tones and recycling symbols.

Explore Suitable Printing Types

Luxury rigid boxes can’t stand out in the market without crisp and sharp printing. The reason is printing provides a rigid box's “commercial backbone” by allowing effective communication while elevating presentation and justifying the premium nature of products inside. 

Imagine what will happen if you fail to get crisp printing results on your rigid boxes; your customers will disappear as people disappear in the “Bermuda Triangle”. To prevent your brand from disappearing in the market, leverage the following options to print your catchy graphics on ritzy rigid boxes persuasively: 

Digital Printing

Modern digital printing produces high-resolution, vibrant, and photo-realistic images with sharp details. It is essential for the premium presentation of luxury products, often housed in rigid boxes. Moreover, this printing technique is more economical than traditional methods like offset printing, which have high initial setup costs.

For digital printing, first design high-resolution artwork and prep the box for printing, often by wrapping it with pre-printed paper. Then, apply that design directly or via transfer, ensuring proper alignment and curing for vibrant, durable results on the hard surface. 

Offset Printing

Offset printing is considered the "gold standard" for high-quality graphics and photographic images. It produces sharp details, clean lines, and smooth colour gradients that digital printing cannot fully match. Hence, offset printing becomes important for making a premium product stand out on retail shelves.

This type prints high-quality graphics onto a separate paper/substrate using CMYK plates. Then, laminate that printed sheet around the pre-cut rigid board, followed by precise cutting, folding, and gluing to form the final box. 

Silk Screen Printing

Silk screen printing offers unique, high-quality decorative options that enhance the product's perceived value and durability, particularly for designs using bold graphics, specific colours, and specialised finishes. 

Screen printing applies a thick layer of ink, resulting in rich, vivid, and opaque colours that stand out, even on dark or textured surfaces like black rigid boxes. This is often difficult to achieve with other methods, like digital or offset printing.

Elaborate Print Designs with Finish Addons

Think of high-end finishes as the ultimate "wow factor" that takes a luxury rigid box from great to absolutely unforgettable. These premium touches add a level of sophistication and polish that makes the packaging feel truly elite, making it impossible for customers to look away or resist what's inside.

To ensure your premium rigid boxes truly dominate the high-end market, a curated selection of refined finishes is essential. The following key enhancements are frequently utilised to elevate a brand's visual identity:

Laminations 

Get heightened aesthetic appeal and enhanced durability by laminating your rigid boxes. Lamination adds a plastic film layer to make the box more resistant to scratches, scuffs, tears, and general wear and tear. 

Textures

Textured finishes elevate rigid box packaging by introducing a tactile depth that transforms the user experience. By incorporating patterns like linen or fine-grain, the box interacts uniquely with light and touch, lending a more dynamic and sophisticated quality to the printed graphics. 

Spot UV

Integrating a glimmering spot UV finish provides a striking visual radiance that ensures your brand leaves a lasting, luminous impression on your audience. These shimmering accents transform standard rigid boxes into captivating displays, making it effortless for your brand to remain etched in the memories of your customers. 

Metallic Foiling

Take rigid boxes and bedazzle them with fancy foil stamping, think "gawdy-but-make-it-fashion" golds, “flashier-than-your-ex's-watch” silvers, or “is-that-a-unicorn?” holographic accents. It gives the packaging that unmistakable "look at me!" glimmer.

Embossing and Debossing

Give your rigid boxes a 3D makeover with fancy embossing and debossing. Get ready for customers to get handsy with your packaging as they won't be able to resist running their fingers over that beautifully carved logo. 

Where to Get Custom-Designed Rigid Boxes?

Since you have explored a detailed guide to printing custom designs on rigid boxes, you might have wanted to skip the hassle of printing premium designs on these boxes yourselves. And looking for a reliable custom packaging supplier to provide well-customised rigid boxes with extravagant printed designs. 

OXO Packaging is one of those suppliers who stands out for magnificent custom rigid box designing and printing in Australia. Contact us today and level up your rigid box presentation to boost your brand awareness and customer engagement!